effort » Design

Apple Mac Pro

admin — Sat, 22 Aug 2009 01:34:32 +0000

In the spring of 2009 Apple released an updated version of their desktop tower of power, the Mac Pro. The existing Mac Pro site was given an overhaul to announce the event. I provided the art direction and design.

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Apple iWork ‘09

admin — Mon, 24 Aug 2009 00:46:00 +0000

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Apple has introduced new products at Mac World for many years, but late in 2008 they announced that 2009 would be the last year they’d be participating in the event. One of the announcements made in the last-ever Apple Keynote at Mac World was the latest version of the iWork suite of software. I served as art director and designer on the iWork website.

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Apple OSX Server

admin — Mon, 24 Aug 2009 00:56:23 +0000

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Apple announced the arrival of Snow Leopard Server at their annual Worldwide Developers’ Conference in June of 2009. I served as art director and designer as part of a larger team working on the website to celebrate the launch.

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Banana Republic

admin — Mon, 24 Aug 2009 01:01:09 +0000

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Banana Republic is planning to open stores in many new countries in the next few years. Working with AKQA in San Francisco, I art directed and designed the site for its international markets. The challenge was to find a system that worked not only for Banana Republic but also for Gap and Old Navy so that code and resources could be shared across the two sites in many different languages. The result is a design that is flexible enough to support all three brand identities. See also: Gap, Old Navy.

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Gap

admin — Mon, 24 Aug 2009 01:41:13 +0000

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Gap is expanding its international reach. As part of the rollout, they needed a global design that was flexible enough to allow for overhauls on a seasonal basis and accommodate multiple languages. The result is this site, built with the same HTML as the Banana Republic and Old Navy sites. I provided art direction and design for AKQA in San Francisco. See also: Banana Republic, Old Navy.

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Old Navy

admin — Mon, 24 Aug 2009 01:44:20 +0000

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Old Navy has stores in the United States and Canada. Up until last year, they didn’t have a separate website for the Canadian market. Working with AKQA in San Francisco, I art directed and designed this site for Old Navy Canada, which uses the same HTML structure as the Gap and Banana Republic sites. See also: Gap, Banana Republic.

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adidas

admin — Mon, 24 Aug 2009 01:55:40 +0000

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In the spring of 2008, I worked with EVB in San Francisco to design a web experience for adidas to promote their line of NCAA shoes for March Madness. The site allows users to view the limited edition shoes in a 3-D basketball arena.

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Adobe CS3

admin — Mon, 24 Aug 2009 02:08:54 +0000

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While working at EVB, I designed the site for the launch of Adobe CS3 — the first suite to include Macromedia products under the Adobe umbrella. Adobe wanted an immersive website where users could learn about the new features of the suite. We delivered a choose-your-own-adventure experience to illustrate the new integrated workflows. The site won a Favorite Websites Award (FWA).

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Cheetos

admin — Mon, 24 Aug 2009 02:10:14 +0000

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I served as art director and designer for Studio B and Goodby Silverstein on this interactive 3-D experience for Cheetos in December 2008. Unfortunately, the project was killed before it saw the light of day for reasons unbeknownst to me.

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Bio-Rad

admin — Mon, 24 Aug 2009 02:11:42 +0000

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Art Direction and design completed while working as a freelance art director at Agency.com from February–May 2008

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