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	<title>effort &#187; Art Direction</title>
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	<link>http://eisforeffort.com</link>
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		<title>Banana Republic</title>
		<link>http://eisforeffort.com/banana-republic/</link>
		<comments>http://eisforeffort.com/banana-republic/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 01:01:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://eisforeffort.com/test/?p=21</guid>
		<description><![CDATA[1 2 3 4
Banana Republic is planning to open stores in many new countries in the next few years. Working with AKQA in San Francisco, I art directed and designed the site for its international markets. The challenge was to find a system that worked not only for Banana Republic but also for Gap and [...]]]></description>
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<p class="details">Banana Republic is planning to open stores in many new countries in the next few years. Working with AKQA in San Francisco, I art directed and designed the site for its international markets. The challenge was to find a system that worked not only for Banana Republic but also for Gap and Old Navy so that code and resources could be shared across the two sites in many different languages. The result is a design that is flexible enough to support all three brand identities. See also: <a href="/Gap/">Gap</a>, <a href="/old-navy/">Old Navy</a>.</p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/bananarepublic_1.jpg" alt="bananarepublic_1" title="bananarepublic_1"  /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/bananarepublic_3.jpg" alt="bananarepublic_3" title="bananarepublic_3" width="700" height="494" class="alignnone size-full wp-image-25" /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/bananarepbulic_4.jpg" alt="bananarepubulic_4" title="bananarepbulic_4"  /></a></p>
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		<title>Gap</title>
		<link>http://eisforeffort.com/gap/</link>
		<comments>http://eisforeffort.com/gap/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 01:41:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://eisforeffort.com/test/?p=30</guid>
		<description><![CDATA[1 2 3 4 5
Gap is expanding its international reach. As part of the rollout, they needed a global design that was flexible enough to allow for overhauls on a seasonal basis and accommodate multiple languages. The result is this site, built with the same HTML as the Banana Republic and Old Navy sites. I [...]]]></description>
			<content:encoded><![CDATA[<div id="localNav"><a href="#1" title="Go to 1" target="_self">1</a> <a href="#2" title="Go to 2" target="_self">2</a> <a href="#3" title="Go to 3" target="_self">3</a> <a href="#4" title="Go to 4" target="_self">4</a> <a href="#5" title="Go to 4" target="_self">5</a></div>
<p class="details">Gap is expanding its international reach. As part of the rollout, they needed a global design that was flexible enough to allow for overhauls on a seasonal basis and accommodate multiple languages. The result is this site, built with the same HTML as the Banana Republic and Old Navy sites. I provided art direction and design for AKQA in San Francisco. See also: <a href="/banana-republic/">Banana Republic</a>, <a href="/old-navy/">Old Navy</a>.</p>
<p><a name="1" class="localNavName"><br />
<img src="http://eisforeffort.com/wp-content/uploads/2009/08/gap_1a.jpg" alt="gap_1a" title="gap_1a" width="700" height="480" class="alignnone size-full wp-image-31" /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/gap_1b.jpg" alt="gap_1b" title="gap_1b" width="700" height="480" class="alignnone size-full wp-image-32" /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/gap_2.jpg" alt="gap_2" title="gap_2" width="700" height="457" class="alignnone size-full wp-image-33" /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/gap_3.jpg" alt="gap_3" title="gap_3" width="700" height="527" class="alignnone size-full wp-image-34" /></a></p>
<p><a name="5" class="localNavName"><br />
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/gap_4.jpg" alt="gap_4" title="gap_4" width="700" height="430" class="alignnone size-full wp-image-35" /></a></p>
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		<title>Old Navy</title>
		<link>http://eisforeffort.com/old-navy/</link>
		<comments>http://eisforeffort.com/old-navy/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 01:44:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://eisforeffort.com/test/?p=39</guid>
		<description><![CDATA[1 2
Old Navy has stores in the United States and Canada. Up until last year, they didn&#8217;t have a separate website for the Canadian market. Working with AKQA in San Francisco, I art directed and designed this site for Old Navy Canada, which uses the same HTML structure as the Gap and Banana Republic sites. [...]]]></description>
			<content:encoded><![CDATA[<div id="localNav"><a href="#1" title="Go to 1" target="_self">1</a> <a href="#2" title="Go to 2" target="_self">2</a></div>
<p class="details">Old Navy has stores in the United States and Canada. Up until last year, they didn&#8217;t have a separate website for the Canadian market. Working with AKQA in San Francisco, I art directed and designed this site for Old Navy Canada, which uses the same HTML structure as the Gap and Banana Republic sites. See also: <a href="/Gap/">Gap</a>, <a href="/banana-republic/">Banana Republic</a>.</p>
<p><a name="1" class="localNavName"><br />
<img src="http://eisforeffort.com/wp-content/uploads/2009/08/oldnavy_1.jpg" alt="oldnavy_1" title="oldnavy_1" width="700" height="470" class="alignnone size-full wp-image-40" /></a></p>
<p><a name="2" class="localNavName"><br />
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/oldnavy_2.jpg" alt="oldnavy_2" title="oldnavy_2" width="700" height="470" class="alignnone size-full wp-image-41" /></a></p>
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		<title>Cheetos</title>
		<link>http://eisforeffort.com/cheetos/</link>
		<comments>http://eisforeffort.com/cheetos/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 02:10:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://eisforeffort.com/test/?p=55</guid>
		<description><![CDATA[1 2 3 
I served as art director and designer for Studio B and Goodby Silverstein on this interactive 3-D experience for Cheetos in December 2008. Unfortunately, the project was killed before it saw the light of day for reasons unbeknownst to me.



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			<content:encoded><![CDATA[<div id="localNav"><a href="#1" title="Go to 1" target="_self">1</a> <a href="#2" title="Go to 2" target="_self">2</a> <a href="#3" title="Go to 3" target="_self">3</a> </div>
<p class="details">I served as art director and designer for Studio B and Goodby Silverstein on this interactive 3-D experience for Cheetos in December 2008. Unfortunately, the project was killed before it saw the light of day for reasons unbeknownst to me.</p>
<p><a name="1" class="localNavName"><br />
<img src="http://eisforeffort.com/wp-content/uploads/2009/08/cheetos_1.jpg" alt="cheetos_1" title="cheetos_1" width="700" height="430" class="alignnone size-full wp-image-56" /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/cheetos_2a.jpg" alt="cheetos_2a" title="cheetos_2a" width="700" height="430" class="alignnone size-full wp-image-58" /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/cheetos_2.jpg" alt="cheetos_2" title="cheetos_2" width="700" height="430" class="alignnone size-full wp-image-57" /></a></p>
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		<title>Bio-Rad</title>
		<link>http://eisforeffort.com/bio-rad/</link>
		<comments>http://eisforeffort.com/bio-rad/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 02:11:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://eisforeffort.com/test/?p=60</guid>
		<description><![CDATA[1 2 3 
Art Direction and design completed while working as a freelance art director at Agency.com from February–May 2008



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<p class="details">Art Direction and design completed while working as a freelance art director at Agency.com from February–May 2008</p>
<p><a name="1" class="localNavName"><br />
<img src="http://eisforeffort.com/wp-content/uploads/2009/08/biorad_1a.jpg" alt="biorad_1a" title="biorad_1a" width="700" height="475" class="alignnone size-full wp-image-62" /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/biorad_1.jpg" alt="biorad_1" title="biorad_1" width="700" height="679" class="alignnone size-full wp-image-61" /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/biorad_2.jpg" alt="biorad_2" title="biorad_2" width="700" height="805" class="alignnone size-full wp-image-63" /></a></p>
]]></content:encoded>
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		<title>The Hold Steady</title>
		<link>http://eisforeffort.com/the-hold-steady/</link>
		<comments>http://eisforeffort.com/the-hold-steady/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 02:12:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://eisforeffort.com/test/?p=65</guid>
		<description><![CDATA[One of two websites I art directed and designed for The Hold Steady

]]></description>
			<content:encoded><![CDATA[<p class="details">One of two websites I art directed and designed for The Hold Steady</p>
<p><img src="http://eisforeffort.com/wp-content/uploads/2009/08/theholdsteady.jpg" alt="theholdsteady" title="theholdsteady" width="700" height="578" class="alignnone size-full wp-image-66" /></p>
]]></content:encoded>
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		<title>Dim Mak Records</title>
		<link>http://eisforeffort.com/dim-mak-records/</link>
		<comments>http://eisforeffort.com/dim-mak-records/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 02:15:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://eisforeffort.com/test/?p=69</guid>
		<description><![CDATA[Art Direction and design completed while working as an art director at Dim Mak Records from 2003–2006

]]></description>
			<content:encoded><![CDATA[<p class="details">Art Direction and design completed while working as an art director at Dim Mak Records from 2003–2006</p>
<p><img src="http://eisforeffort.com/wp-content/uploads/2009/08/dimmak_1.jpg" alt="dimmak_1" title="dimmak_1" width="700" height="528" class="alignnone size-full wp-image-70" /></p>
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		<title>Mobius Band</title>
		<link>http://eisforeffort.com/mobius-band/</link>
		<comments>http://eisforeffort.com/mobius-band/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 19:55:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://eisforeffort.com/?p=181</guid>
		<description><![CDATA[1 2 3
Mobius Band released their second album, Heaven, on Ghostly International / Misra in 2007. I provided the art direction and design for the album packaging, tour poster and website.



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<p class="details">Mobius Band released their second album, Heaven, on Ghostly International / Misra in 2007. I provided the art direction and design for the album packaging, tour poster and website.</p>
<p><a name="1" class="localNavName"><br />
<img src="http://eisforeffort.com/wp-content/uploads/2009/08/mobius_album.jpg" alt="mobius band album" title="mobius band album" width="700" class="alignnone size-full " /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/mobius_poster.jpg" alt="mobius band poster" title="mobius band poster" width="700" class="alignnone size-full " /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/mobius_web.jpg" alt="mobius band website" title="mobius band website" width="700" class="alignnone size-full " /></a></p>
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		<item>
		<title>Michael Showalter</title>
		<link>http://eisforeffort.com/michael-showalter/</link>
		<comments>http://eisforeffort.com/michael-showalter/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 20:02:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://eisforeffort.com/?p=189</guid>
		<description><![CDATA[1 2
Michael Showater (The State, Wet Hot American Summer) released his first album of comedy on JDub Records in 2008. JDub contacted me to handle the art direction and design for the album packaging and a tour poster (based on a Billy Joel cover).



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<p class="details">Michael Showater (The State, Wet Hot American Summer) released his first album of comedy on JDub Records in 2008. JDub contacted me to handle the art direction and design for the album packaging and a tour poster (based on a Billy Joel cover).</p>
<p><a name="1" class="localNavName"><br />
<img src="http://eisforeffort.com/wp-content/uploads/2009/08/showalter_1.jpg" alt="michael showalter album" title="michael showalter album" width="700" class="alignnone size-full " /></a></p>
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<img src="http://eisforeffort.com/wp-content/uploads/2009/08/showalter_poster.jpg" alt="michael showalter poster" title="michael showalter poster" width="700" class="alignnone size-full " /></a></p>
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